A Study on Impact of Liquor Promotion, Consumer Involvement and Brand Attitude on Purchase Intention
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 106 === This study focuses on the promotion of alcoholic goods (price incentives / non-price incentives), different promotions, products involved in the brand attitude and the willingness to buy to understand the consumer in different promotional methods, product...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a9pcs3 |