| Summary: | 碩士 === 南華大學 === 文化創意事業管理學系 === 106 === The purpose of this study is to understand the perception of independent traveler and influence factors of travel risk. Therefore, based on the study variable of perceived risk, this study aims to explore the effects of this factor on travel intention towards overseas independent travel. A questionnaire about this issue is devised by the researcher and distributed to elementary and junior high school teachers in Chiayi and Tainan and the returned valid questionnaires number 282. The results of the statistical analysis are as follows:
1.taking the teachers’ personal backgrounds into consideration with the part of overseas travel and experience in using relative service , there are statistically significant differences in sex and the way of booking accommodation. There are statistically significant differences in age and the travel service of using internet, the choice of airline, and the way of booking airline and accommodation. There are statistically significant differences in matrimony and the way of booking airline and accommodation.
2.There are significant differences in sex and the four facets of perceived risk in Tokyo, Japan, the female pay more attention than the male. There are statistically significant differences in age and the four facets of perceived risk, too. There are statistically significant differences in matrimony and the two facets of finance and psychology. In four facets of perceived risk, the teachers who are married pay more attention than unmarried.
3.There are statistically significant differences in age and the two facets of achievement and oneself In London, UK. The teachers aged between 31 and 50 are significantly pay more attention in the facet of achievement. There are statistically significant differences in matrimony and the facet of finance, the teachers who are married pay more attention than unmarried.
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