A Study on the Consumer Behavior of Electronic Stored Value Cards by Using the Decomposed Theory of Planned Behavior Model
碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 106 === The study explores the behavioral patterns of consumers using electronic stored value cards through the theory of planned behavior and the decomposed theory of planned behavior. In addition, it will test whether there are significant differences in the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cxz3uz |