The Impact of Virtual Brand Community Identification and Engagement on Product Usage Experience
碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 106 === Social media has become one of the most important commercial strategies recently. How to attract people to addict in the internet, become a member of the virtual community, and sharing their positive experience, is a key part of the social media managem...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r9e556 |