Are the Purchase Intenions Different in Buying the Same Brand Becomes Expensive？
碩士 === 國立高雄餐旅大學 === 觀光研究所 === 106 === Under the marketing environment, marketing channel is always an important part which directly influences consumers’ purchasing decisions. Therefore, this study attempts to explore the difference between consumers’ purchase intention in the different marketing ch...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2jyeuc |