The Research on Purchase Intention of Internet-famous Handmade Drinks

碩士 === 國立高雄餐旅大學 === 餐旅研究所 === 106 === Taiwan’s handmade drinks is internationally recognized. Nowadays, the drinks need not only to be tasty, but also to be eye-catching. With dozens of competitors, how exactly does the drinks shop which is so popular on social media stand out from all the others ha...

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Bibliographic Details
Main Authors: JOU, ROU-JIUN, 周柔均
Other Authors: KUO, TE-PING
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/56n6cy