The Relationships Among Consumers’ Perceived Value, Brand Loyalty, and Repurchase Intention for Limited Edition Strategy
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 106 === The limited edition strategy is being increasingly implemented in industries and products, and its application scope has increased. This particular strategy has a high correlation with product scarcity. According to Lynn’s (1992b.) scarcity–expensiveness–...
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2jux9u |