Research of the Video and Audio Platform's Experience Value to User's Loyalty and Continual Use – Comparison between iQiyi and Vidol
碩士 === 國立高雄第一科技大學 === 資訊管理系碩士班 === 106 === This study aims to explore the continuous use intentions of the audiovisual platforms “IQIYI” and “Vidol” users, and based on “theory of experience value” as the theoretical basis of the study, supplemented by “Quality Characteristics” and through the past...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6zeb7e |