Research on the relevance between Consumer Personality Traits And their perception on influence of live streamer's personal traits - Using Twitch live streaming video platform as an example
碩士 === 國立高雄第一科技大學 === 運籌管理系企業管理碩士班 === 106 === Online video streaming activities are becoming more and more popular in Taiwan. This new media might lead to various new business models and thus, a lot of commercial potentials. Endorsements and product placement are ac-tually common sight now even on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z93th2 |