Exploring the Influences of CSR on Corporate Image and Purchase Behavior : Evidence from East Asia
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系連鎖加盟管理碩士班 === 106 === The purpose of this study explored how perceptions of corporate social responsibility (CSR) influence the corporate image and consumers' purchasing behaviors under different CSR contexts (perceived CSR and attitudes toward CSR with social medi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/45c662 |