The effect of Product Involvement, Perceived Risk and Subjective Norms on Consumers' Purchasing Intention: A case study of Cathay Life Insurance Company
碩士 === 國立高雄師範大學 === 事業經營學系 === 106 === In recent years, with the rapid economic growth, people’s income levels have improved, and insurance concepts have become more mature. It is extremely important for insurance companies in Taiwan to break through the barriers, develop new customers and mantai...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/324p2h |