| Summary: | 碩士 === 國立高雄師範大學 === 事業經營學系 === 106 === ABSTRACT
This study investigated the determining factors for the adoption of solar power systems by the principals of the elementary and high schools based on Theory of reasoned action and Motivation theory.
The principals of the elementary and junior high schools in Gaoping District were selected as the research objects in this study, and a total of 158 valid questionnaires were collected. The statistical analysis was performed using SPSS and SmartPLS software. The results showed that the attitude of the elementary and junior high school principals toward the solar power system will positively affect their behavioral intentions and that the norms of the principals’ subjective perception have a positive impact on attitudes; thus, the motivations are all established.In addition, in terms of the motivations, a principal’s economic reward motive (external motivation) and altruistic motive (intrinsic motivation) will affect his or her attitude toward the solar power system. However, the principal’s reputational and reciprocity motives will not affect his or her attitude. Based on the aforementioned results, this study suggests that manufacturers can advertise various advantages of adopting solar power systems to principals and staffs, including increasing rental income, self-sufficient in terms of power, responding to the environmental policies, solar power being pollution-free and associated safety concerns, to strengthen the principal’s economic reward and altruistic motives. Through the norms of the principles’ subjective perception, the manufacturer can simultaneously enhance the principal’s positive attitude toward the solar power system to reinforce their intentions..
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