Marketing and Business Model Transformation in Cultural and Creative Industry -a Case Study of B.House

碩士 === 國立高雄師範大學 === 人力與知識管理研究所 === 106 === While Taiwan has set cultural and creative industry as one of the top priorities in 2002 to catch up with the rapid development around the world, it appears that, from the revenue trends, the development of the cultural and creative industry in Taiwan has r...

Full description

Bibliographic Details
Main Authors: JAO, CHING-HSUAN, 饒卿玄
Other Authors: HSIEH, PING-JUNG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/2u3xeu