The Study of the relationship between Experiential Marketing and Destination Image of 2017 LAVA triathlon competition, Tainan Mashagou Station

碩士 === 國立高雄師範大學 === 體育學系 === 106 === Abstract This study was focused on the relationship between experiential marketing and destination image of the participants of LAVA triathlon competition Tainan Mashagou Station in 2017. Total of 304 valid questionnaires were collected, and the effective questi...

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Bibliographic Details
Main Authors: TSAI, I-CHUAN, 蔡怡娟
Other Authors: HUANG, MEI-JEN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/3a27uy