The Development and Difficulties of New Emerging Festivals: A Case Study of Pingtung Feng Zhu Ye Cultural Festival
碩士 === 國立屏東大學 === 休閒事業經營學系碩士班 === 106 === Reviewing around various festival studies, the main research directions are festivals’ economic efficiency, marketing strategy, tourist satisfaction and revisited willingness. However, the theme of self-motivated behavior of community residents is rarely...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ktc37m |