The Effect of Corporate Social Responsibility Activities on Customer Response through Gratitude
碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 106 === In recent years, Corporate Social Responsibility (CSR) has attracted much attention both in business and academia. However, the variety of CSR implementation methods are too fragmented, practically Cause Related Marketing (CRM) is one of the most common typ...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rem9dw |