Effect of Experience Marketing ─ A Case Study of the Permanent Exhibitions on CHIMEI MUSEUM

碩士 === 國立屏東大學 === 文化創意產業學系碩士班 === 106 ===   The age of experimental economy is coming. People’s spending habits change. Feeling, intangible and emotional experiences take the place of practical, tangible and functional commodities. Now the experimental economy, the quaternary sector of industry has...

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Bibliographic Details
Main Authors: CHEN, CHIH-YING, 陳致穎
Other Authors: TSAI, LING-LONG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/pyfaza