Trademark Analysis in the Convenience Stores -Cases studies of 7-11, Family Mart, Hi-life, and OK
碩士 === 國立屏東科技大學 === 科技管理研究所 === 106 === The purpose of the study was to understand the current trademarks portfolios of product innovation of four Taiwan convenient stores- Seven-Eleven, FamilyMart, Hi-Life and OK through trademarks analyses. The trademarks search strategies took applicant column as...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/at6x89 |