Exploring the Behavioral Intention of Watching Internet Celebrity Videos base on the Theory of Planned Behavior and Conformity Behavior
碩士 === 國立屏東科技大學 === 資訊管理系所 === 106 === Nearly half of the people in today's society belong to the Internet generation (or N Generation, The Net Generation), and the low entry threshold of live broadcasts allows the public to use their smart phones to share their lives anytime and anywhere. As a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32v65z |