A Study of Effect of Professional Baseball Internet Interactivity, Argument Quality, Customer Satisfaction on Repurchase Intention:An Example of Chinese Professional Baseball League Lamigo Fans\' Social Media
碩士 === 國立屏東科技大學 === 休閒運動健康系所 === 106 === The purpose of this study was to test a structural model of professional baseball internet interactivity, arguement qulity, customer satisfaction on repurchase intention. A method of purposive sampling was applied to acquire the subjects by distributing onlin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g3yv72 |