Applying Theory of Planned Behavior to Explore Bio Exhibition Visitors’ Purchasing Intention and Purchasing Behavior
碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班 === 106 === In this study, the visitors of the 7th China Health and Nutrition Expo were given questionnaires and asked to participate in a survey study. 233 effective questionnaires were retrieved out of the 276 passed out, equating to an effective questionnaire rate...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/w786a3 |