Brand Awareness, Brand Image, and Visitor Experience on Purchase Intention–The Case of Souvenir at Yilan Cake Factory
碩士 === 國立屏東科技大學 === 農企業管理系所 === 106 === This study investigated the relationships among Brand Awareness, Brand Image, Visitor Experience and satisfaction of the Yilan cake factory. Targeted interviewees were consumers of Yilan cake factory. The survey was conducted with the questionnaires Totally 41...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f3ns4x |