The Study of Promotion Scheme Effect Customer Perceived Risk, Perceived Value, Behavior Intention – Example of Low-Cost Carriers
碩士 === 國立屏東科技大學 === 餐旅管理系 === 106 === The purpose of this research is to analyze the consumer behavior of Low-Cost Carriers. The scope involves: Thought Low-Cost Carriers offer the information of Low-Cost Carriers promotion scheme to the customer, then that makes the customer initiate the negative s...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/2t54qs |