Advertising Effectiveness of Virtual Spokesperson: A Case Study of Kaohsiung Rapid Transit Corporation
碩士 === 國立中山大學 === 企業管理學系研究所 === 106 === To avoid the risk of endorser, virtual spokesperson becomes an alternative to company. Virtual spokesperson is not only an endorser of company or trademark but a creative marketing strategy, for example, being a bridge for communication, an idol or merchandise...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pndpdv |