A Study on the Factors Affecting Entry Mode Decisions and Business Strategies of Tokyo Disneyland and Shanghai Disneyland
碩士 === 國立中山大學 === 企業管理學系研究所 === 106 === Nowadays, it is more and more common that people spend their spare time in the amusement park. Base on the annual reports from the Themed Entertainment Association, we can learn that the top 10 attendance mostly related to “Disney”, as a result, Disneyland is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8h8d8h |