Research on Consumer Attitude toward the Extension of Luxury Brands
碩士 === 國立中山大學 === 企業管理學系研究所 === 106 === Nowadays brand extension is a popular strategy of luxury brand managers to leverage the value of well-established brands. This strategy may increase sales but also risks diluting the parent brand. The purpose of this research is to discuss and identify how ext...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s6wuyw |