A Study of Consumers’ Switching Intention between General Skin Care Products and Cosmeceuticals

碩士 === 國立中山大學 === 企業管理學系研究所 === 106 === With the advance of science and technology, modern humans pay more attention to skin care. People start to put emphasis on using skincare products which are provided with medical effect. Due to the restrictions on the use of cosmeceuticals reduce, cosmeceutica...

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Bibliographic Details
Main Authors: Kai-Chu Chang, 張凱筑
Other Authors: Hsien-tang Tsai
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/68c8rn