A Study on Brand Revitalization Strategies - The Case of House of Little Moments
碩士 === 國立中山大學 === 管理學院國際經營管理碩士學程 === 106 === There are lots of new brands which provide similar products in the food market which makes the Taiwanese food market get more competitive. Some food companies, especially for those brands with a long history, not only need to react to those external envir...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4f5375 |