The Study of Word-of-Mouth Marketing: A Case of Universal Eye Center

碩士 === 國立中山大學 === 高階經營碩士班 === 106 === With the developing of Internet, marketing has not only been the traditional advertisements or flyers. Nowadays, customers often find the feedbacks of the products online or ask others’ experiences before they buy the products or take the service. Hence, the imp...

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Bibliographic Details
Main Authors: Hung-yen Wu, 吳宏彥
Other Authors: C.H. Tseng
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/z8n8bz