Agenda Building of the ALS News: A Case Study of the Ice Bucket Challenge
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 106 === This study uses the agenda building theory to examine Taiwanese newspapers’ coverage of ALS, taking the Ice Bucket Challenge event as a case study. The event is chosen because its new communication features such as mainly spread through social media networks,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yh5b4j |