The Effects of Experiential marketing on Brand and Repurchase：The case study of Kaohsiung MRT
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 106 === This study is based on the KRTC(Kaohsiung Rapid Transit Corporation) brand campaign "Kaohsiung Metro-Romance", Using semi-structured interviews to explore the experience of marketing for Brand Equity and Repurchase.The study found: "Kaohsiung Me...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/6v5ev6 |