Singer-songwriter Is Better? Research on the Positioning Strategy of Mandopop Singers

碩士 === 國立中山大學 === 行銷傳播管理研究所 === 106 === Pop music traverses different cultures and languages, reflecting contemporary life and values. It is an important medium and available to everyone nowadays. Taiwanese pop music industry began to internationalize in the 1990s, the industrial structure changed d...

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Bibliographic Details
Main Authors: Wei-Chieh Pan, 潘韋傑
Other Authors: Jung-Hua Chang
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/25ju8v