Exploring Effects of Well-being in Mirco Film Advertising on Attitudes and Behavior Intentions: Eudaimonic vs. Hedonic
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 106 === There are plenty of company invest in Micro Film advertising in order to reach more potential comsumers. This research applied Well-being theory to explore Hedonic and Eudaimonic Micro Film and investigate which one hold a more postive effect to attitude and b...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9rkuqs |