The Sugar-Coat Trap of the Product Placement — Examining How Parasocial Interaction and Plot Connection Moderate the Mediator Effects of Perceived Reality
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 106 === Product placement in drama has been very common in recent years. There are different effects depending on the method of placement. Ingenious product placements are more popular with the audience and drive the volume of related products. While the rough product...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7nqc7m |