Use cuteness, Do charity! The Effect of Cute Type and Charity Appeals in Advertisements
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 106 === Cute things are approachable, bring you the positive emotions of pleasure and satisfaction, and play an important role in social interactions. The Kindchenschema is a prototype of human infants, perceived as a potent positive stimulus, which can elicit cutenes...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5r5g6m |