Scarcity Product, Perceived Risk and Expected Product Price Impact on Purchase Intention－Social Identification Needs and Conspicuous Consumption as the Moderator
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 106 === Regarding to the hunger marketing is increasingly appearing in the market, the effect of scarcity product has become increasingly important for both consumers and businesses. Therefore, this study will explore the scarcity of two products (scarcity due to supp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/prj475 |