The Research on Gift-Giving and Promotional Frames
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 106 === As far as the Chinese society, which exceptionally values interpersonal relationships, is concerned, giving gifts not only conforms to the idea that ‘Courtesy calls for Reciprocity,’ but also urges consumers to attach great importance to the tradition of gift-...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yj8ugm |