The source credibility of the streamer, the impact of the live broadcast environment atmosphere on the audience's perceived value
碩士 === 國立臺北商業大學 === 企業管理系碩士班 === 106 === With the advancement and innovation of network technology, live broadcast on the Internet is a new application technology, in which the growth rate of live video production has grown exponentially. Therefore, the company has driven the game live industry by e...
Main Authors: | WU, TSUNG-YEH, 吳宗曄 |
---|---|
Other Authors: | Lai, Ming-Cheng |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/23rsba |
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