Applying Decomposed Theory of Planned Behavior, Trusted Intermediary and Security of Transactions to Study Factors Influencing Intentions of Sharing Economy Service

碩士 === 國立臺北商業大學 === 企業管理系碩士班 === 106 === As the development of information and communication technology and the rise of environmental awareness have led to the development of sharing economy, Such as: Uber, Airbnb, EatWith, etc. ... ". In this study, a convenient survey method was used to colle...

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Bibliographic Details
Main Authors: Chang, Rebecca, 張淑貞
Other Authors: Lee, Ching-Chang
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/8amks8