The Relationships among Experiential Marketing, Audience Satisfaction, and Loyalty: A Case Study of HBL
碩士 === 國立臺灣體育運動大學 === 運動事業管理學系碩士班 === 106 === This study aims to explore the relationships among experiential marketing, audience satisfaction and loyalty, in order to verify the effects of experiential marketing and audience satisfaction on loyalty. Questionnaires for “the research on experiential...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/552nhu |