Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market

碩士 === 國立清華大學 === 經濟學系所 === 106

Bibliographic Details
Main Authors: Lei, Ying, 雷 瑩
Other Authors: Chyi, Yih-Luan
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/7x868e