Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market

Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market

碩士 === 國立清華大學 === 經濟學系所 === 106

Bibliographic Details
Main Authors:	Lei, Ying, 雷瑩
Other Authors:	Chyi, Yih-Luan
Format:	Others
Language:	zh-TW
Published:	2018
Online Access:	http://ndltd.ncl.edu.tw/handle/7x868e

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