Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market
碩士 === 國立清華大學 === 經濟學系所 === 106
Main Authors: | Lei, Ying, 雷 瑩 |
---|---|
Other Authors: | Chyi, Yih-Luan |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/7x868e |
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