The Study on the Management and Marketing Strategies of Bed and Breakfast in Jiufen
碩士 === 臺北城市科技大學 === 休閒事業系碩士班 === 106 === Based on the methodology of in-depth interviews, this study deals with the SWOT analysis of four randomly chosen but deliberately interviewed quality B&Bs (Bed and Breakfast) in Jiufen. It aims to understand the motivations and visions that urge the B&...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8rw58e |