The study of e-commerce for elderly consumer from the middle-age consumers’ participation motivation and satisfaction with online group shopping
碩士 === 國立臺南大學 === 經營與管理高階經營碩士在職專班(EMBA) === 106 === The proportion of elderly population is gradually increasing around the world. In recent years, E-commerce and online shopping have been a popular approach for daily consumption. In order to expand the development of silver economy, this study atte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/267vvf |