A Study of Legacy and Brand Strategy of the Century - Old Family Businesses：The Swarovski Group Case
碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 106 === According to a survey conducted by the American family business research institute, only 30% of family businesses successfully survive the transition from the first to second generation ownership, 12% survive to third generation, and no more than...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/9eecf5 |