How May Misleading Product Arguments Affect Low Objective Knowledge Consumers Processing Persuasive Messages via Central Route
碩士 === 國立臺灣師範大學 === 管理研究所 === 106 === Elaboration Likelihood Model(ELM) which explained the consumer’s attitude formation process has been widely used by the marketing industry since 1980s. In this study, we define high involvement is the group who are highly in objective knowledge and low involveme...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/g2d3zh |