A Study of the Effect on Brand Image, Perceived Value toward Customer Satisfaction --Taking Garmin Smartwatch as an Example
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 106 === The purpose of the study was to examine the effect on brand image, perceived value toward customer satisfaction for the users who are wearing a Garmin smartwatch in Taiwan. Field questionnaire surveys were administered through purposive sampling to Garmin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87vmqy |