The Impact of Cultural Identity and Nation image on Travel Behavior – A case study of Malaysia Tourists travel in Taiwan

碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 106 === There are so many tourists from South East Asia nowadays. In year of 2015, tourists from South East Asia became the third place of tourist who travelled to Taiwan. There are 20% of tourists are Malaysian. Although Taiwan travel company try to expand their...

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Bibliographic Details
Main Authors: Lee, Eng Ping, 李永彬
Other Authors: Dong, Tse-Ping
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/ay6wc5