The Impact on Social Media Electronic Word-of-Mouth to the Consumer Purchase Intention of Cruise Travel Products
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 106 === In recent years, the international cruise industry economy has gradually emerged in the Asian region, while the cruise industry market in Taiwan is in the developing stage, there is still a plenty of room for growth. In view of the current trend of the social m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43vgxk |