Team Brand Strategy at Super Basketball league-A Case of Fubon Braves Basketball Team
碩士 === 國立臺北教育大學 === 體育學系碩士班 === 106 === Abstract Purpose: The purpose of the study is to discuss the obstacles and profits in brand situations, brand strategies and brand management of Super Basketball League (SBL). Method: The methods of the study adopts qualitative case study, which is composed o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ne2kd4 |